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Welcome to Wild Roots Market

Wild Roots Market, located in the heart of Boulder Creek, CA, is a beloved local hub that has evolved from New Leaf to a vibrant community market. With a diverse selection of organic foods and unique products, it caters to the tastes of both the young and the seasoned shopper. The friendly, dedicated staff provides personalized service, enhancing your shopping experience. The store prioritizes cleanliness and safety, adapting seamlessly through challenges like the pandemic. Nestled next to antique shops and other local businesses, Wild Roots Market invites you to savor a drink while enjoying the quaint charm of Boulder Creek.

Wild Roots Market: Reviews & Ratings

Michael L.
Michael L.

Awesome local market with a very wide selection of all kinds of products. I came across a different brand of potato chip which I hadn't seen before called Hardbite and walked out with a bag of Black Truffle and a bag of Sweet Ghost Pepper. Pretty unique flavors that aren't that easy to find elsewhere. It's right next to Johnnie's Super, so you can park your car in either location and check out both stores at the same time. Pretty convenient! Honestly, almost everything in the town of Boulder Creek is all in that one clump. You could totally grab a drink at Wild Roots or Johnnie's and sip away while checking out antiques at Boulder Creek Antiques nearby. Wild Roots does seem to be a chain as I noticed another one in neighboring Felton. For me personally that's not an issue but if you're a stickler for "local" local then you might want to try other stores.

Kristen M.
Kristen M.

Been shopping here for decades. New Leaf to Wild Roots. I appreciate the staff that have loyally been serving our community for as long as well as the new young people that are always friendly and helpful.

Brooke C.
Brooke C.

Everything I could've needed, I immediately saw a sign marking where the oil I needed was . Very fast shopping trip! I was pleasantly surprised by the very kind, personable checker! Of course I didn't get his name but he has long dark hair and was chattin with me about drink recommendations even gave me a new flavor to try! I'll be sure to stop by again for my morning beverages!

Louise B.
Louise B.

Update: Many changes and store has done great with covid precautions! MUCH appreciated!

Danielle B.
Danielle B.

Love this store! Amazing selection of organic food and products. Store is always clean and well laid out for finding what you need. The staff is wonderful in general, but I have to give a huge shout out to store manager, Vanessa, who went above and beyond to help with a recent order. We were so grateful and appreciative! Thank you so much.

Erin W.
Erin W.

Best deli sandwiches ever!!!!! Here is a pic of my rainbow chicken salad sandwich on toasted gluten free bread. The staff is wonderful and takes COVID seriously and I feel safer shopping here than at Felton Wild Roots. Thanks y'all!!!

Penny C.
Penny C.

the sandwiches are super yummy and the sushi is fresh. I go for lunch all the time and they have a lot of other healthy options!

Andrew F.
Andrew F.

I love this market, and it's my go-to stop for beverages and occasional sandwiches when out and about on my motorcycle near BC. I'm finally writing a review because I stopped there last week and I was starving. I walked to the back deli counter and checked out the menu on the wall of their specialty sandwiches. The Henry Cowell Club jumped out at me and it was perfect. I didn't need to change a thing, and I ordered one from the friendly young lady who helped me. After ordering, I walked up to the beverage case and grabbed something to drink, then returned to retrieve my order, which was damn near done and ready when I got back there. That was fast! (*they weren't busy) I thanked the sandwich master and went to the front to pay for my stuff. The cashier was equally friendly, as were the other customers. A woman was in front of me with a cart full of items and she allowed me to go ahead of her. Very kind. I paid. I thanked. I departed for the coast where I was going to eat this masterpiece. When I got there and unwrapped the sandwich, all I could smell was bacon and fresh bread. It looked delicious, and it tasted even better. Fresh soft bread, thick bacon, tender turkey, crispy fresh produce, and just the right amount of everything. I thoroughly enjoyed the sandwich as I sat on the rocks overlooking Waddell Creek Beach. Looking forward to trying one of their other specialty sammies next time! Store is VERY clean and welcoming. The only thing I knock them for is the prices could be a bit lower. $10 for a sandwich is pretty steep, and it didn't have very much turkey in it for that price. Either lower the price, or add a couple more slices of meat.

Jessica T.
Jessica T.

A lovely week stocked natural grocery store - with friendly staff. I always look forward to popping into Wild Roots Market when I'm in the area. They have a solid selection of bulk items, decent produce, ready made food items like sushi etc, as well as some niche health-minded items. I also appreciate how they have a parking lot right next door - so it's relatively easy to pull in - and run in. We stopped in here this past weekend and we all found a wealth of magical purchases - ranging from organic spinach, guacamole, raw veggie rice wraps, natural gummies, macadamia milk, rosewater spray etc. Support local grocery gems like Wild Roots Market. Trust.

Location

Welcome to the vibrant world of Wild Roots Market, a local gem nestled in the heart of Boulder Creek, California. Located at 13159 Central Ave, this bustling market is a haven for food lovers and community members alike. As you step through the doors, you’ll be greeted by a friendly atmosphere, a wide selection of unique products, and staff members who are dedicated to providing excellent service.

One of the standout features of Wild Roots Market is its extensive array of offerings. From organic foods to unique snack selections, including the hard-to-find Hardbite potato chips in intriguing flavors such as Black Truffle and Sweet Ghost Pepper, there's something for every palate. Customers have lauded the market for its convenience, being situated next to Johnnie’s Super, allowing for a seamless shopping experience where you can park easily and explore both stores in one trip.

Moreover, the commitment to customer satisfaction shines through in the glowing reviews. Regular shoppers like Michael L. and Kirsten M. speak highly of the dedicated staff, with many employees returning to serve the community for years, fostering a welcoming environment. The market also ensures accessibility with features like wheelchair access and bike parking, making it a truly community-focused establishment.

A commendable aspect of Wild Roots Market is its adaptability. During challenging times, customers, including Louise B., have expressed gratitude for the store's commitment to safety and cleanliness, reflecting its responsibility towards the community's well-being.

Every corner of Wild Roots Market radiates warmth and familiarity, making it not just a place to shop, but a community hub. As you meander through the aisles, you can expect to discover delightful surprises, solid recommendations from knowledgeable staff members, and perhaps even a new favorite drink, as experienced by Brooke C..

So, whether you’re a long-time local or just passing through, Wild Roots Market promises an enriching shopping experience that goes beyond mere convenience. Visit today, and you might just find both the ingredients for your next meal and delightful conversations along the way.